SAMPLE DATAAlive Work dashboards · source of truth for live ops stays in Business POLAR + Work boards
Business KPIs
Marketing ROI
- Direct mail (SAMPLE)spend $4,200 · leads 38 · deals 2 · rev $28,000 · ROI 5.7x
- Webform / websitespend $900 · leads 22 · deals 1 · rev $14,000 · ROI 14.6x
- Cold call / SMSspend $0 · leads 34 · deals 2 · rev $31,000 · ROI n/a
Lead sources
List stacking
48
41%
Referral
18
15%
Webform
22
19%
Inbound call
16
14%
Other
13
11%
Lead-to-deal flow
- 1 Lead 117
- 2 Qualified 37
- 3 Appt kept 21
- 4 Offer 14
- 5 Contract 6
- 6 Closed 5
Conversion timing (days)
- leadToAppt4.2
- apptToOffer3.1
- offerToContract6.5
- contractToClose18
Rehab timing / pricing
- Avg days in rehab42
- Avg budget$28,500
- Avg actual$31,200
- Over budget22%
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